DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c67243) has announced the addition of Frost & Sullivan's new report: The Convergence of Telecoms, Media and Technology: How Mobile Services will Accelerate Changing Media Consumption to their offering.
This Frost & Sullivan research titled The Convergence of Telecoms, Media and Technology: How Mobile Services will Accelerate Changing Media Consumption discusses the impact of convergence on the changing nature of media consumption. The emergence of Web 2.0 and the move of technology such as broadband and mobile devices into the mass market are analysed. In this research, Frost & Sullivan's expert analysts examine trends in the following areas: media, user generated content and fixed-mobile convergence.
Most Popular Articles in Business
Most Popular Publications in Business |
Frost & Sullivan Growth Partnership Service
advertisement
Click Here
Based on extensive and in-depth research, real-world consulting work, and new theories tested in hundreds of companies across many industries, Frost & Sullivan has evolved its Growth Partnership Services (GPS) program that provides established and emerging firms with powerful growth visions. Moving beyond token mission statements, GPS provides an actionable vision to growth consulting partners by illustrating how key intelligence and strategic research based on defined goals can guide day-to-day behavior and overall company direction. The foundation of Frost & Sullivan's GPS includes:
* Assisting companies to reach their full potential in the core business
* Providing growth strategies to help companies expand into related businesses
* Preemptively redefining the core business during market turbulence
* Applying the Frost & Sullivan framework to identify and address common mistakes resulting from misaligned corporate strategies
* Recommending growth management strategies through continuous partnership
To maximize the potential for growth within a firm's internal and external environment, Frost & Sullivan consultants can facilitate the creation of strategic programs that deliver improved market success. Frost & Sullivan's strengths lie in combining strategic understanding with market expertise and applying these with absolute commitment to its clients' growth.
Market Overview
Mobile Data Services to Accelerate Changing Media Consumption
Over the last two years, much of the attention on convergence has traditionally focused on technological aspects namely, application, service, device and network. Media, through the accessibility and affordability of enabling technology, has changed through all recognisable appearances. The previous one-way flow of content to consumers has morphed into a two-way connection of content and feedback. This has dynamically changed the very nature of media, shifting target audiences from the general to the niche, increasing content and the manner of consumption.
The convergence between technology, media and telecommunications has been a fundamental factor in this development. "New technologies, first through the provision of broadband services and currently through increased functionality of mobile devices, as well as mobile operator strategies, have penetrated the mass market," notes the analyst of this research service. "This has provided users with the opportunity to directly control timing, format and the actual content itself, either through increased interactivity or through providing the necessary tools, thus enabling them to become content producers themselves." The result has seen the blurring between journalist reporting and opinions. Further, this has increased feedback channels and created greater transparency, as well as accountability for the industry in terms of measurement. Moreover, the cost of technology is proving to be a declining barrier to mass market participation in media creation. Although authorities continue to regulate the media, the Internet has enabled greater freedom of information.
High-bandwidth Broadband Services: Catalyst for Media Liberalisation
Accessibility to the Internet and the explosion of digital TV have dramatically expanded the range of content and its distribution. The primary catalyst for media liberalisation has been the access to high bandwidth broadband services, which spurred Web 2.0. Mobile data services are set to extend this evolution further. The delivery of media has also changed, with less importance given to programming schedules. The emphasis is now on release dates and 'on demand' content. "Awareness of Web 2.0, through social networking, podcasts and user-generated content has already crossed over into the mass market supplemented by camera phones, MP3 players and broadband technologies," remarks the analyst. "Mobile operators in particular have the power to accelerate this further, by removing the barriers that currently exist."
Media convergence has created various potential revenue streams for the telecoms industry. The success of converged content and channels can be seen in instances such as the success of iTunes. However, there are concerns over the exclusive nature of some of these agreements. Advertising based models appear promising but the purchasing power of the targeted user as well as their 'affinity' towards subsidised/value offerings are still in question.
advertisement
1. The Convergence of Telecommunications, Media and Technology
-1. TMT Convergence
--1. Telecommunications Media and Technology Convergence
For more information visit http://www.researchandmarkets.com/reports/c67243
COPYRIGHT 2007 Business Wire
COPYRIGHT 2007 Gale Group
Tidak ada komentar:
Posting Komentar