Minggu, 02 Maret 2008

Tips to Boost Your Adsense Revenue
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Google AdSense program has made it easier for webmasters to make money through a website. Webmasters who run an AdSense campaign will display Google’s contextual Ads relevant to the content of their sites and thus encouraging visitors to click the ads and earn money for each ad click.

However you will earn very little AdSense revenue if you don’t know how to optimize your AdSense ads on your website. Here are some tips to increase your AdSense earning:
  1. Focus on one Adsense ad format. The Large Rectangle (336X280) ad format seems to work better than other ad formats because this format tends to result in higher click through rates (CTR). Another reason is that the ads will look like normal web links that visitors use to click on them. It doesn’t matter whether the visitors know that they are clicking AdSense ads or not, as long as there are clicking, you earn AdSense commission.
  2. Create a custom palette for your ads. Select a color that matches your website’s background. If your site’s background is white both, the color of ad border and background should set to be white too. Also the color of the ad title should be similar to coloe of the links in your website. This is to make your AdSense ads look like it is part of the web pages. Again, this will boost AdSense CTR.
  3. Don’t place your AdSense ads at the bottom of your webpages because it is proven to be less effective. Displaying your AdSense ads at the bottom is like hiding your AdSense and thus leads to low CTR and AdSense revenue. Try to put them in the place where people can see them quickly. You will be amazed how the difference between AdSense locations can make when you see your earnings.
  4. Try to place your AdSense ads near rich content as visitors main focus usually are your content. There are several ways to insert AdSense ads into your content and one of the ways is place your AdSense just after the end of your content.
  5. Try to automate the insertion of your AdSense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your AdSense code in a text file, name it as “AdSense text”, and upload it to the root directory of the web server. Then use SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.

These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. There are other ways to optimize your AdSense that produce high CTR also. You can learn more tricks by reading in AdSense and webmaster forums.
AdSense FAQ very useful?
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Questions with answers from AdSenseAdvisor.
What is a channel?

It’s an extra code you can have added in the ads that does some great stuff.

To track each of your ad units, link units, and AdSense for search boxes. Then you can figure out on your own which color schemes, placements and ad formats are most effective for your particular site.

I clicked a bunch of ads on the first day, and I didn’t know. What do I do?

If you accidentally click on your own ads, it’s best to let the AdSense team know. Email adsense-support@google.com and explain the situation.

Google Adsense ads (and AdLinks) are using italic text. How do I make them look normal?

Firefox Adblock extension can cause that, and AdSenseAdvisor said…

Try clearing your browser cache and deleting your browser cookies. Sometimes strange things happen when cookies are corrupted.

I got some English text on my site, but it’s mostly *Insert other language.* Why do I mostly get PSAs?

It looks like PSAs are appearing because *Insert other language* is currently not supported by the AdSense program. While I see that there is some English content, it is probably not enough for our crawlers to be able to determine the meaning of your page and serve relevant ads.

If you are not satisfied with the ads that are appearing, I recommend removing the code until we are able to support *Insert other language*. I see you are already using AdSense for search, and recommend continuing to use this option in the meantime.

AdSense serves ads that are relevant to the text-based content of a given site, which provides a positive experience for advertisers, users and publishers. If AdSense is placed on a site written in an unsupported language, the ads probably won’t be relevant. Therefore, we kindly ask that you do not modify your code to try to alter the natural targeting.

Are AdSense Trackers OK to use?

If you’re not modifying the code, or trapping the clicks or changing the way ads are processed, it should be all right to implement a click-counter script like the ones suggested.

Do be careful not to change the ad code without realizing it, though.

How can I view my ads with out clicking them?

If you are using Windows and the Internet Explorer browser, you can download the Google AdSense preview tool. More information is available at:

http://www.google.com/support/adsense/bin/topic.py?topic=160

If you are not using Windows or do not have access to the Internet Explorer browser, you can view the destination URL of ads appearing on your site by following the instructions on:

http://www.google.com/support/adsense/bin/answer.py?answer=9876

If you use these tips, you can set your mind at ease when you want to view the ads appearing on your site.

Should I be worried about all the accounts disabled for invalid clicks reports?

I’ve noticed there seems to be concern surrounding accounts disabled for invalid clicks.

We have not made any significant changes to our monitoring system recently, and would like to reassure publishers that we value our relationships with you. However, sometimes it is necessary to disable some publisher accounts to maintain the quality of the network and ensure the long-term viability of the program.

We have strict policies and guidelines for invalid clicks. However, each escalated case is re-reviewed by a team dedicated to detecting invalid activity using several specialized tools and a wide variety of techniques.

Generally, this action is reserved for deliberate and egregious violations of the ToS and should not affect most of you. In most other cases, we try to work with publishers to comply with our guidelines and improve the results of their AdSense implementation.

In all cases, if you notice something suspicious in your account statistics, or if you feel there has been a misunderstanding, please email us.

Will I get terminated for not generating enough clicks or impressions?

While this language is indeed included in the T&C, please note that we have never done this sort of termination.

Can Adsense be in pop-ups?

According to AdSense program policies (http://www.google.com/adsense/policies):

No Google ad or Google search box may be displayed on any domain parking websites, pop-ups, pop-unders, or in any email.

From AdSenseAdvisor…

The reason for this policy is that Google believes strongly in providing a positive experience for the user. We have found that pop-ups, pop-unders, etc. take away from the user experience.

Can I have AdSense placed in a newsletter (online) that is accessed by a link in an email to a sites newsletter subscribers?

As long as the newsletter is a live HTML page, you should be able to use AdSense. The ToS apply to newsletters sent out by email (i.e., when the text of the newsletter is pasted into an email). If the email you send out only contains a link to the newsletter page, you should be fine.

Some times I get a message that says ‘Page could not be found’ with a 404 error, where the link units should be. What do I do?

Make sure you alternative ad URL is working, and from AdSenseAdvisor…..

I recommend contacting adsense-support@google.com. They should be able to tell you what’s happening.

Everyday, my ‘aggregate’ clicks are about 15% more than the sum of all my channel clicks. Why do I have missing clicks?

If you are using URL channels, some of these clicks could have been generated from cached versions of your page appearing in search engine results. Also, someone might be framing your content so the clicks are attributable to a different URL. Using ‘www’ in your URL channel can also have an effect on tracking.

If you are using custom channels, it is likely that one of your ad units might not be attributable to a channel.

Is it OK to create an Adsense Search Engine, ie direct users to a particular keyword?

I recommend reading the ‘Implementation and Operation of Ads and Search Results’ section of the AdSense ToS (http://www.google.com/adsense/localized-terms).

We ask that you do not pre-populate search results. Search queries should be generated naturally by your users. In fact, a new AdSense for search feature allows you to see the top 25 queries generated by your AdSense for search box, which is a feature many publishers requested to help with site optimization.

Also, as per the AdSense program policies (http://www.google.com/adsense/policies)….

We do not permit Google ads or search boxes accessing Google search services to be published on web pages that also contain what could be considered competing ads or services…If you have elected to receive Google search services, this would include other search services on the same site and non-Google query-targeted ads. We do allow affiliate or limited-text links.

Can we have images above or next to our ads?

Yes, but include a border line between the ads and use generic ads.

From AdSenseAdvisor…

Placing images above AdSense ads is not necessarily prohibited by program policies. However, depending on the method of implementation this could be considered `encouraging users to click on ads’.

Encouraging users to click on the Google ads appearing on your site is prohibited by AdSense program policies. The reason for this is to prevent artificial inflation of advertiser costs. This benefits both advertisers and publishers by preserving the integrity of the network, and maintaining its long-term viability.

If you have concerns about whether you have implemented your ads in a way that complies with AdSense program policies, feel free to email us with your URL. A specialist will be happy to conduct a review, and you will not be penalized.

My Adsense ads stopped showing up on some of his pages, and then stopped showing up altogether. Why?

This problem is isolated to your colleague’s computer and you are able to see ads on your computer. I have several suggestions which might clear up this problem.

First, have clear your browser cache and delete the browser cookies on both IE and Firefox. This sometimes solves the problem. Next, make sure that JavaScript is enabled on the browsers.

If the problem persists, I suggest taking the following measures:
  1. Scan your computer for viruses, making sure that any anti-virus programs on his computer contain the most recent updates.
  2. Download and run an anti-spyware program to remove any adware and/or spyware from his computer.


What are CPC ads versus CPM ads?

Cost-per-click (CPC) and cost-per-thousand-impression (CPM). When AdWords advertisers bid on a CPM basis, their ads will compete against CPC ads to display on your pages. Our technology automatically displays whichever ad will generate the maximum revenue for that page, so these ads should only improve your site’s revenue potential. if a CPM ad appears on your site, you will be paid each time it appears on your page, not every 1000 times. The term ‘cost-per-thousand-impressions’ refers to they way AdWords advertisers bid on these ads.

For example, an AdWords advertiser might bid $X for 1000 ad impressions. If this ad appears on your site through the AdSense program, you will receive 1/1000 of $X each time the ad appears. This type of ad will only show on your site if it represents more revenue potential than a CPC ad.

Can we view CPM ads on our own site?

You are permitted to view CPM ads appearing on your pages without the risk of creating invalid ad impressions.

Will AdSense effect my Google listings?

AdSense does not affect either positively or negatively your site traffic or its ranking in the Google search results.
Other questions and answers.

What do I do if I’m about to get bombed with visitors?

E-mail Google ASAP. Atleast a few business days in advance if you can, and save the E-mail and there reply. Suddenly geting bombed with visitors has been known to make Google send out that invalid clicks termination E-Mail. If you then get terminated, you can reply to them with a copy of your E-mail and there reply. Be polite! Explain to them what caused the massive increase in visitors, and include links to anything that can back you up. For example, a major web page that adds a link to your site.

What is the life of a Payment?

Can I sign-up if I’m under 18?

Yes. You must have a parent or guardian submit an application using their name as the payee name and all payments will be made to the adult.

Do I need to contact Google every time I make a new web site?

No.

How do I use section targeting to emphasize or downplay when matching ads to my site’s content?

Use section targeting. On your site, place this code where you want to emphasize.

Content you want to emphasize.

If you want some content to be ignored, use

Why don’t I see any change in ads after using section targeting?

It can take two weeks before the robots notice the change.

Can Amazon ads be on the same page as Google ads?

Yes.

Can affiliate text links be on the same page as AdSense?

Yes. Though if you join programs that look like AdSense, such as Yahoo ad program, where the ads show content related to the page, you can’t have them on the same page as Google.

Are there animated ads in Google?

Yes.

Can I add ads with in posts of vBulletin or phpBB?

Yes. Look at the ads on DigitalPoint for an example. You can also add them to the right or left of the posts.

Can I have Google ads in E-Mail?

Nope. “No Google ad or Google search box may be displayed on any domain parking websites, pop-ups, pop-unders, or in any email.”

Is AdSense allowed on pure commercial sites?

Yes.

Is there any way to see what ads my visitors are clicking?

Nope. But you can see what keywords people search for when you use Googles search.

How many Channels can I have?

200

Why can’t I log in now?

If you didn’t get a invalid clicks E-Mail, try clearing your cookies/temp files etc, reboot and try again. If you still can’t log-in after about a day, E-mail Google. If you don’t get a reply, start panicing!

Can I check my AdSense stats on a Cell Phone?

Yes, IF it can handle HTML. If you can’t view Google.com on it, then no, you can’t check your stats on it. One user has a HP Ipaq phone and it can view AdSense stats. Another user uses the Samsung Pocket PC Phone.

So I was clicking my own ads, and now my account has been disabled. What do I do to get back in?

*yawn*

And next time you join a program, read the rules.

Can I place Yahoo and Google ads on the same site?

Yes, BUT, they can not be on the same page. And you can have it random, one time Yahoo, and another time Google. Just don’t have them both show up on the same page.

Who pays more, Google or Yahoo?

There’s not a lot of info out on this yet. I got three quotes from three users that are now testing Yahoo… ‘Yahoo pays 100% more’. Another one is ‘finding YPN actually better than Adsense’, and ‘the CPC is better then AdSense’

Of course we don’t know how the payout will be after Yahoo get’s out of beta. As far as we know, they could cut payout in half a few months after going public when all the hype dies down.

If you got Yahoo Ads on your site, post your results on the boards and compare them to Google Ads.

Is it OK to tell visitors to click non-Adsense ads on a site with AdSense Ads?

Don’t!!!! From Critters
A friend had Adsense ads on his site and some non-Adsense ads that he made to advertise other areas of his site and his other sites, he asked his members to click them, they got confused and clicked all ads, he was banned.Managed to get back on after many emails to G, but I would not bother if I were you. Any sudden increase in CTR is going to get your site looked at by the Adsense team, and “click my ads” anywhere on your site could get you booted. Don’t take the risk!

How can I be making money from no clicks?

You had CPM ads.

How do I report a cheater?

Click the ‘Ads by Goooooogle’ link. Then select the ‘Report a violation.’ option and tell them about the cheater.

How do I get my ads up there with AdSense Ads?

Advertise in AdWords. And choose the setting that lets your ads show up on publisher sites. (I think it’s set to yes by default unless you change it.)

What are the rules about having images next to ads?

Google says….
Because ads are dynamic, publishers should be very careful not to place images that could deceive users directly above the ads. Highly general “stock” images are less likely to be deceptive than very specific images that suggest a specific offering at the advertiser’s site.Maintain a visible border around ad units if you choose to experiment with placing images directly above the ad units. While I realize that this may reduce the effectiveness of the technique, it’s important to strike a balance between the potential to overcome ad blindness and the possibility of confusing users.
Contrasting color border around the Adsense Ad block or a simple HR code between them will work. Don’t make the images look like there part of the ads. E-mail Google if you’re not sure.

Do they tell you when they send a check out?

Yes! Check the Payment History.

Is it OK to insert Adsense after the first post in forums?

Yes.

I’ve been denied twice from joining. WHY?

Content! Content! Content! And read the TOS. For example, if the site is about firearms, xxx, gambling, or warez, even if it’s just for example firearms reviews, that might set off the deny button. In short, (List made by alang)….
  1. Site under construction.
  2. Not enough pages.
  3. Not enough traffic.
  4. Site that doesn’t comply with policy.


Don’t give up. Many people have had to sign up a few times before getting accepted. And try to get a good PR!

What if I get denied when I sign-up and Google says I got banned before, yet I’ve never used AdSense?

If you get this E-Mail……

Your AdSense account was found to be related to an account previously disabled for invalid click activity. A publisher who has an account that has been disabled for invalid clicks is not allowed further participation in the AdSense programme.and you’ve never used AdSense before, try to figure out WHY they might be thinking you were once banned. IP Address? Owning a domain that was once owned by a user that cheated AdSense?? Once you figure out the cause, send them a nicely worded explanation, and cross your fingers.

Are Adsense stats a good source to check your traffic?

Note really. Many visitors, including FireFox users can block AdSense ads. One user get’s twice the pageviews in awstat and webalizer than show up in the AdSense reports.

How do I add AdSense to my feeds?

Sign up for the beta. If you get approved, Log in, click the AdSense for content tab and under Ad Type, select AdSense for feeds unit.

Can I change the colors?

AdSense allows you to have up to 4 color variations for each variable for which you can specify color. For example.google_color_border = [”628098″,”628098″,”000000″,”000000″];
google_color_link = [”000000″,”BBB90C”,”BBB90C”,”628098″];
google_color_url = [”000000″,”628098″,”000000″,”000000″];
google_color_text = [”628098″,”628098″,”000000″,”000000″];

Great for overcoming ad blindness.

OMG my CTR is way up, Google must be doing something! Am I going to get banned?

It won’t last for long if you keep going bonkers over your earnings. Studies show that the more time you spend looking at your earnings, the less money you make. Get a life. Go work on your site!

OMG my CTR and eCPM is way down, Google must be cutting payouts for everyone, who else is seeing the same thing?

You need help. Get rid of the pot and call 1-800-Get-A-Life.

How much can I earn?

Look at this thread.

How long does it take to start earning money?

As soon as you place ads on your site, get visitors, and enough visitors to get clicks. Then as soon as you make $100.00 you’ll get paid a month after the current month ends that you passed $100.00 and enter your PIN.

When do I get paid?

Google will send your check or EFT payment within approximately 30 days of the end of the month after you make US$100, unless a payment hold exists or unless otherwise agreed to in writing (including electronic mail).

For example, if you earn $40 in January and $70 in February, we’ll send payment to you by the end of March.

If your account balance is less than US$100 at the end of the month, we’ll roll your earnings over to the following month, until the payment threshold is reached. Balances include the combined earnings of AdSense for content and AdSense for search pages.

If you get the invalid clicks E-mail, you will not get another payment from Google unless you get reinstated.

Why can’t I sign-up for EFT?

You don’t live in Austria, Belgium, Canada, Denmark, France, Germany, Great Britain, Ireland, Italy, Netherlands, Portugal, Spain, Sweden, Switzerland, and the United States.

Other people are getting the Payment In Progress message but I’m not. What’s up with that???

Not every one get’s the message at the same time. Google is known for giving the message to those getting paid by check first, then a few days letter the EFT payments start getting progressed. If you don’t get the message by the end of the month, E-Mail Google, if you made over $100 last month.

I didn’t get my check. Can I be reissued a check?

Yes. Make a request 25 days after the check was issued. If you receive checks by Secured Express Delivery, you can request a reissue of any month’s payment after the 5th of the next month.

To request a new check, E-mail Google at adsense-support@Google.com and include the number, date, and amount of the check that you’d like reissued.

I didn’t get my PIN.

E-Mail Google two weeks after they send it. Google sends it when you make $50.

How do I change my payee information?

You can’t. You can only cancel the account and get a new one.

What do I do if my EFT payment fails?

Look at the notice on your Payment History page. Reentering your bank info can fix some issues, or you may have to contact Google.

Do I have to pay taxes on the money I earn?

If you are in the USA, yes. Get TurboTax. You may need to pay quarterly or get fines. As for other countries, odds are you do. Check with a CPA in your country.

Are my stats reflected in real time?

Reports on impressions and clicks are usually updated every fifteen to thirty minutes and occasionally there will be a delay of 24 hours or more in the reports you see on the website, according to Google. Though it usually looks like it’s more like a few hours delay, on average.

Does high CTR mean elimination from Adsense?

Probably not. It shows your site is very optimized. It’s when you have a massive spike that you want to worry about it. One thing to worry about is getting click-bombed. If you average 100 clicks a day, and suddenly get a 500 click day, contact Google immediately.

What is a good CTR?

It depends on the kind of site you got. Some sites have trouble getting a 1% CTR. Others have no trouble getting over 10% CTR. Check the links at the end of the FAQ for tips on optimizing your site.

Why does the page eCPM goes down as day progresses?

The ads which pay higher can end because they reach their daily limit. - microtony

CTR over 100% - what’s up with that?

Visitors can click the ads more than once, like when they don’t find what they want after the first click.

I clicked my own Ads by mistake!

Don’t panic. No ones perfect. Many of us have done that. If you are really worried, you can E-mail them.

How do I keep from getting terminated? - valeriya
Do use the Adsense approved formats only.

Do keep your click-through data and income private.

Don’t display Adsense on registration or thank you pages.

Don’t use Adsense code and a competitor’s content-targeted advertisement on the same page.

Don’t encourage anyone else to click on ads.

Don’t click on the site’s own ads ever.

Read the Adsense policies and terms.

The easiest method an account can be banned is by a Webmaster clicking on the site’s own ads.

Spikes in click-through percentages are hefty red flags. Those are the changes worth becoming proactive over by emailing Google Adsense. A site that rises from a consistent 1% click-through rate to a 10% click-through rate on one day could become suspect. The actual percentage that creates the flag isn’t made public for obvious reasons.

How many ads can I place on one page?

You can place one link unit and 3 regular ad units.

Can my account be reinstated after being disabled for invalid activity?

If you feel additional information would be valuable in explaining your situation, you can notify Google at adsense-adclicks@Google.com, or respond to the disapproval notice that was emailed to you.

Respond to the questions asked by the support team, and they will be happy to reconsider your account with the additional information provided. There is no guarantee that you will be reinstated into AdSense. If they feel the advertisers and publishers will be adversely impacted by invalid activity we may from time to time cease a publisher’s participation in the program.

Can I display ads on search results pages?

Yes.

Can I sign up for more than one account?

Not unless you sign up for additional accounts under separate business entities. It’s a good idea to E-Mail Google before you do.

How do I beta test AdSense for feeds?

Complete an application here.

How do I change my email address / login?

  1. Create a new email. If possible, use the email address currently associated with your AdSense account
  2. Write ‘Login change request’ as the subject of your message
  3. Include the following in the body of your message:
  • The email address currently associated with your account
  • The email address you’d like to use as your new account email address
  • The date of the first day your account registered AdSense impressions
  • The number of page impressions registered on your first day of impressions


4. Send the email to adsense-support@Google.com

If you currently do not have access to the email address associated with your account, Google may require more information to complete this request. (When I changed my E-mail address and didn’t have access to the old E-Mail address, they did not require any extra info from me.)

Why am I getting PSAs?

Google has not yet crawled all the pages of your website.
Your page may contain sensitive content for which relevant paying ads will not be displayed.
Your website is using session IDs in the URL.
The AdSense code was placed within an IFRAME.
Your web pages are behind a login.
There are too many URLs added to your account filter list.
Your web page may not contain enough content.
Your site content is primarily in an unsupported language.

Your site has restricted access using a robots.txt exclusion. If you would like to grant Google’s crawler access your pages, you can do so without granting permission to any other bots. Simply add the following two lines to the top of your robots.txt file:

User-agent: Mediapartners-Google*
Disallow:

Your website is using frames. In order for Google to serve better targeted ads to the content on your website, select the Framed page checkbox from the Ad layout code page when generating your ad code.

Why are ads not appearing on my site?

You will need to enable JavaScript in your browser in order to view Google ads on a website. Personal firewall software or ad blocking software can cause Google ads to not display.
If your site was previously disapproved, and is later reconsidered and approved for the AdSense program, there may be a delay of up to 48 hours before all of Googles servers are informed of the change and ads begin appearing on your site.

I tried joining a week ago but I haven’t got any reply. What do I do?

E-mail Google.

Why are my high paying ads getting so low EPC?

Made for Adsense sites don’t work! Give the advertisers poor quality clicks and they stop allowing there ads to show up. Plus there can be a lot of advertisers trying to make money off high paying keywords. For example, for mesothelioma, for every high paying advertiser (Think lawyers.) there are probably 25 low paying advertisers, and with the thousands of sites promoting the term, the lawyers get such low results that they probably stopped allowing there ads to show up on web sites.

Can somebody sabotage my account?

This is just a guess. But if Google doesn’t compare domain registration contact with your account address, then yes, some one easily can. Then there’s privacy registration which can make it hard to compare your address with the domain registration and contact the real site owner, and would probably get you dumped since the whois address wouldn’t match.

What are highest paying keywords?

Look at this page.

I have placed Adsense in my site for X months, but I have only made $X.00. How can I make more money?

Get a lot more visitors and optimize your site using the links at the end of the FAQ.

It looks like every one is getting banned. Why should I even join?

Because you might be one of the 95+% that don’t get banned and stay a member for years to come and keep getting payments. That’s like saying ‘Why should I even make money since I’ll have to pay taxes??!!’

Should I make AdSense only sites?

No. Make real sites. Not sites that you make just to get the visitor to come, and then leave on the AdSense ads. Google isn’t known for banning people from going this..YET. But one of these days they might start banning for this.

Is it possible to filter keywords or general topics from your ads?

Nope. You can only block domains. Or keep the topic keywords out of your site.

Is a high PR required to get high paying ads?

PR doesn’t have anything to do with what ads you get.
Adsense Related Resources - Links
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I have gather following Adsense related resources and links. If you have any Adsense related site and wanted to link to this page, please drop me an email, containing my link location on your pages and your link information at searcharge @ gmail.com
I will also link back to any "make money online sites" which provide information on making money online and help this site visitors to gain benefit from them.
  • Google Adsense - Google Adsense Official Site.
  • Google Adsense Blog - Google Adsense Official Blog.
  • Google Adwords - Google Adwords Programme.
  • and other proramme insite.

Know Alternatives Of Adsense
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Many of us think that Google Adsense is the ultimate solution for earning revenue for Web Masters from their websites. Though Google has been revolutionary in terms of Providing the revenue by means of Adsense, but in a growing world of ours it is not wise to stick onto the conventional method.
Who knows what alternate propositions can open your gateways to success. Nowadays there exist alternatives to Google Adsense advertisement which are more lucrative for your sites. It can also offer you a security incase anything goes wrong with Google Adsense. It is always wise to keep a backup.
Let’s have a look at some of the alternatives to Google Adsense;
While a search engine “crawls the web” by website to website and webpage to webpage and shows you results as per their algorithms.

YAHOO! PUBLISHER NETWORK
It will be a viable alternative to Google Adsense once it is fully functional; it is still in Beta Mode. You can provide your web visitors with contextual ads. The most talked about feature of Yahoo! Publisher Network is that it offers four modes of receiving payment including PayPal; this has been hurriedly welcomed internationally by many leading Webmasters. No more waiting for the cheques to arrive.

SELLING AD SPACE OR SPOTS
Though being a traditional method, but is still a good option. For those who have a very strong customer base and are growing in their customer scenario, placing spots for sale on the website offers a secure and steady income, which is also tension free. Web masters can offer the spots for sale for a period of time and give discounts to those who offer a long time relationship.

CHITIKA
Chitika provides the user with active boxes that show targeted products from multiple manufactures & producers. Its ability to show an ad box containing a single product alongside competitors helps convincing customers. It is a revolutionary against the usual Texts and Images Ad.

AdSense Alternatives
On top of Ben's excellent ebook, he is also including a free copy of a very important report that he really ought to be selling separately.
It's called "IM Safety: The Legal Side of Internet Marketing".
Ben is not a lawyer, but this ebook bonus contains a lot of valuable information that you should know as you pursue your business online. And it's a freebie when you download "AdSense Alternatives"!
Submit To Directories
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Many people think there is no difference in submitting your site to a search engine and major directories.
In reality there is big difference in them.
A Directory is searchable database of website pages, which are reviewed, selected, and categorized by human beings.
While a search engine “crawls the web” by website to website and webpage to webpage and shows you results as per their algorithms.
Talking of Major directories, “Yahoo” and “Dmoz ODP (open directory project)” are the Major directories on the web. Yahoo is paid while ODP is free but requires proper category submission, and editor approval.
Finding listing in any of the two will boost your Search engine rankings as well as traffic from these directories.

Dmoz (The Open Directory)
This is web’s one of the biggest and free directory run by a team of editors. Getting a link in this directory is more difficult then any other. You have to submit your site in proper category and then the editors will review your site. This may take some weeks, but don’t keep submitting your site here.
To get listed here go to most appropriate category of this directory here at http://www.dmoz.com. In that category you will see “Suggest URL” and you have to click and fill the form. If you get listed in Dmoz, that means you get listed in Google search.

Yahoo Directory
Yahoo directory is also reviewed by group of editors. This is a well categorized directory, and not free.
For commercial websites one has to pay $299/year for a listing (including affiliate sites).
If you have non-commercial site then you can get it for free (although there is no guarantee that some ill review your site). The best way to get listed is to pay the 299$/year charge.
Experts say that this will boost your search engine rankings in Yahoo and Google.
To suggest your site, go to most appropriate category in http://dir.yahoo.com. See for “suggest your site” and follow the instruction to get listed.

Other Important Directories
To view other free and important directories, visit http://info.vilesilencer.com/. It provides you good list of online directories to submit your site to. You can find your niche, search engine friendly and free directory list here.
You can also find a long list here http://top.seo-links.org/.
Submit your site to these directories, and see your search engine ranking boost.

Is Your Site Is Not Getting Listed?
If your site is not getting listed in search engines, look what you have done wrong with your site. Did you copy the content, linking with bad neighborhood etc. Correct whatever you have done wrong.
If you are not getting indexed specially in Google, read their webmasters guidelines, and follow what they are telling you to do and what not.
Linking Strategy?
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A linking strategy is a methodology that builds appropriate inbound links to your site and helps you achieve your overall business objectives.
To start you must have good content on your site. You should also publish outbound links that your site users will find valuable. Finally, you should have a target list of external sites from which you can request links.
In other words, you need to have funds in three banks - a content bank, an outbound link bank and an inbound link bank.

Linking strategy is not a trick as many get rich quick merchants would have you believe. Links for the sake of links have no value whatsoever. Indeed, they can damage your rankings. So forget about link farms and other such nonsense. A small number of inbound links from great, relevant sites will be much more valuable than many links from low-traffic, irrelevant sites.
The basic principle is create good content, link to great content and great content will link to you .
"Create good content, link to great content and great content will link to you"
An effective linking strategy can move your site up from the minor leagues to the premier division.
But it should not become an obsession. Treat linking as one important aspect of your online marketing. Decide how much time and effort you are prepared to invest in relation to your other marketing activities and be disciplined about your approach. Monitor your results and adapt your strategy as necessary.
At the very least, you should put the basics in place by making your site link friendly and publishing content that will be attractive to your existing customers as well as those you hope to attract through linking. Once you have the basics in place, the natural momentum of the web will take over and your link popularity will grow organically.

How do top sites score on link popularity?
We looked at US and UK sites in specific sectors - retail, travel, finance, health and entertainment.

Here are the US results:
RetailTotalAltavistaGoogleHotbotMSN
SearchAmazon.com29,467,79311,458,72050,5008,979,1008,979,473Dell.com444,603128,49912,500150,800152,804Landsend.com32,6795,2012,62011,90012,958Toysrus.com31,7886,11610,7007,4007,572American
Greetings.com41,5866,1482,69015,30017,448TravelTotalAltavistaGoogleHotbotMSN
SearchExpedia.com377,06570,3459,330148,000149,390Travelocity.com234,92661,81114,00079,10080,015Amtrak.com81,90318,49010,30026,30026,813Ual.com78,33314,3328,92026,10028,981FinanceTotalAltavistaGoogleHotbotMSN
SearchInsweb.com27,3736,1712,4108,9009,892Schwab.com72,13233,5904,40016,50017,642Fool.com199,42523,38611,10078,30086,639Fidelity.com41,9819,4133,66014,00014,908HealthTotalAltavistaGoogleHotbotMSN
Searchwebmd.com299,94335,8007,060123,800133,283medlineplus.gov39,9947,76418,3006,6007,330cancer.org144,02133,36313,70048,20048,758drugstore.com132,36854,7354,49031,40041,743EntertainmentTotalAltavistaGoogleHotbotMSN
Searchticketmaster.com298,02758,18810,900113,900115,039classmates.com53,65315,5773,83016,10018,146imdb.com1,537,783381,33628,600563,700564,147allmusic.com178,55353,2146,78057,90060,659
Here are the UK results:
N.B. UK domain names often have two forms - for example www.easyjet.co.uk and www.easyjet.com link to the same site. We therefore tested each domain name and added the results to give an overall score.
RetailTotalAltavistaGoogleHotbotMSN
Searchjungle.co.uk119916407106022002324tesco.co.uk235648466462044006078blackstar.co.uk1365543442263904210053642blockbuster.co.uk1241279156400406TravelTotalAltavistaGoogleHotbotMSN
Searcheasyjet.co.uk300454615670091009630ebookers.co.uk280734530562080629861www.thetrainline.co.uk150753142267045004763FinanceTotalAltavistaGoogleHotbotMSN
Searchassertahome.co.uk2472600620476776www.egg.co.uk93471932238024002635www.theaa.co.uk37982874152601140012581thisismoney.co.uk111181851482019002547www.barclays.co.uk113502340217033003540HealthTotalAltavistaGoogleHotbotMSN
Searchwww.nhsdirect.nhs.uk434561037979801150013597www.surgerydoor.co.uk4303774128011001149cancerresearchuk.org97912024481013001657comicrelief.co.uk521972724609331099EntertainmentTotalAltavistaGoogleHotbotMSN
Searchwww.bbc.co.uk2192112496178213000743500739434friendsreunited.co.uk1279630852030370039814thegame.com586454927109001705the-fa.org99682287199027002991

What should you do about linking strategy?
As a site owner, what are your options in thinking about your link popularity?
You could:
Do nothing - it s a choice sure and if your site is essentially brochure ware, then it could well be a reasonable choice. However, if you really want your site to become part of the web and start delivering results, then doing nothing is not an option.
Find out more by reading our material, following the links to other material and trying out some of the exercises. After that you should be able to make an informed decision as to what to do next.
Do your own campaign by following the step-by-step process we ve designed. This option will give you a great education about linking and will give you a valuable insight into your industry sector on the web.
Use specialists to do the job for you. If you have the budget, this is an excellent option. You ll gain from the knowledge these professionals already have and should be able to make an impact in a much shorter time.
Hire someone to do it for you. Again, if you have the budget, this is an excellent option. Bringing the skills in-house should sharpen your overall marketing activities.
Search Engine Optimization Tips
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The title tag is critical. It’s important not to overcomplicate your design and technical approach with things such as Flash, Java, frames and dynamically built websites.

The title tag is critical
The title tag is the single most important piece of content for people who search.
  1. Keep it short: Don’t have more than 60 characters (with spaces), which is roughly 8-10 words.
  2. Lead with the most important careword for that particular page. Always start off with what is specific about the page and move to what is general. Many websites begin their title with their brand or organization name, and then follow with what is unique about the page. (This is a very common mistake, so check out your website.)
The description tag is recommended

The description tag is not nearly as important as the title. However, it does have some value. Write it as a summary and keep it under thirty words. It should be written in a compelling, clear manner.

Light pages, and lean, quality HTML
The less HTML code you have, the better, as it makes it easier and faster for the search engine to index your page. Aim for a total page weight of 50 KB for any page (that’s including graphics). Certainly, anything over 100 KB is going to be slow, and some search engines don’t like pages that are over 100 KB.

Have a site map/index
People like site maps/indexes, and so do search engines. Make sure that the site map is available from the homepage, that it is presented in a text-based format, and that it is kept up to date.

Avoid Flash
I’ve nothing against Flash design except for the fact that I generally detest it. It’s such a waste of time; fourth rate TV advertising by people who will never get the chance to do a real TV ad. Search engines don’t like Flash either, and find it very hard to index Flash-based pages.

Build your website in static HTML
You don’t need a “dynamic” website unless you have dynamic content, such as airline seat availability and pricing which needs to be dynamically published from a database because it constantly changes. You may store your website in a database but you’re better off publishing it as a static HTML website. It’s cheaper, the pages will download faster, and search engines will find it easier to comprehensively index your website.

Avoid PDFs
One of the sure signs of a badly managed website is that it has lots of PDFs. Publishing content in PDF is usually a shortcut. Search engines have got better at indexing PDFs but it is still recommended that you publish a heading and summary in HTML.

Avoid frames
Frames are a very bad idea.

Watch your JavaScript
Any links that you have in JavaScript should also be published in HTML, otherwise the search engine won’t be able to follow those links. Rollovers are cool but they cause nothing but problems, so unless you have a brilliant technical team, avoid them.

Alternative text
As a rule you should have alternative text for every single image. However, the only alternative text that search engines recognize is for those images that are linked. Make sure you use descriptive, careword-rich text.

Keyword tags
Over the years, some websites tried to trick search engines by stuffing keyword tags with lots of popular words. Because of this, most search engines give very little value to keyword tags
Free Website Traffic
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If you need to earn profit from your site through Adsense, you need to get traffic to your site. From following points you can get good number of traffic without investing much amount of money.

Always keep in mind that the traffic can not be generated overnight, and you have to give your time to your site. Those who sells you thousands of visitors packages are either liers or just giving you just traffic. This traffic is no where targeted.

I am going to tell you the best practices in the Search Marketing World to build long term traffic to your site.
No one here will let you know about the hidden secret of making and “Adsense Umpire”. The best you can get from others will be a five page site, costing you thousands of dollars, and a few traffic generating tips and that’s it.

No one here will let you know about the hidden secret of making an “Adsense Umpire”. The best you can get from others will be a five page site, costing you thousands of dollars, and a few traffic generating tips and that’s it.
  1. On page Optimization
  2. Make your site search engine friendly (don’t over rule search engine rules
  3. Submit site to search engines.
  4. Submit your site to major and important directories
  5. Link popularity – Oneway and Reciprocal links – Avoid Link Farms
  6. Write Articles and submit your articles to article directory
  7. Email Marketing
  8. Auto responder marketing
  9. Blog Marketing
  10. RSS Feeds
  11. Create Forums And Massage Boards
  12. Social Media Optimization – Book Mark, Tell a friend, Digg News
  13. Give Something to your customer (ebook)
  14. Get your customers reviews - Start poll on your site
  15. Get paid visitors – Arbitrage
  16. Always refresh your contents

Validation Of Your Site Code
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It is very important to do a W3c Validation of your code to get high search engine rankings and targeted adsense code from Google Adsense.

When a webmaster writes a scope for a website he / she is always tends to write more on design, house colors for the site and some reference sites. Some actually give the url’s of 2-3 websites and want to incorporate some elements from one site and some from the other. But very few write about how the code should be written. Many still do not understand the importance of HTML code validation and cross browser issues. Majority of the people are unaware of what is W3C?

What is W3C???

W3C is World Wide Web Consortium provides / sets guide lines, software and tools for the web to function smoothly and to realized its full potentials. They have published more than 80 standards, which are called the World Wide Web Consortium recommendations its members fund this consortium but its products are free.

Tim Berners-Lee Director of W3C.

W3C is an international body international jointly hosted by the MIT Laboratory for Computer Science in the USA and in Europe by INRIA who provide both local support and performing core development. The W3C was initially established in collaboration with CERN, where the Web originated, and with support from DARPA and the European Commission."

Why validate HTML?

HTML validation is to check if your page is error free. The page has to comply with the standards set by W3C.

HTML validation up to a large extent can solve cross browser issues. The page u create may look perfect in your browser but it might look different in another browser. Working with W3C standards will make sure that your site is more likely to work perfect in all the browsers.

More audience is more traffic. Good code = Good crawling of robots. Validated code ensures that your website is read by search engineers and thus generating your websites in their searches. A very simple error of closing a paragraph tag
can get your site ranking down.

My notion is to give provide everything which is preferred by search engines and eliminate or minimize which is not preferred (flash) or not crawled by robots ( JavaScript).

It’s a developer’s job to check for a validation and cross browser issues. Validation is zero errors and zero warnings. HTML validator checks grammars like a

paragraph tag open has to be closed

. If this tag is not closed the validator will shoot an error. A validated website will increase a web developers marketability.

New to XHTML??

XHTML stands for EXtensible HyperText Markup Language. XHTML is a markup language and is a reformation of HTML. HTML describes your website structure of text, images and animations. The html code written for your website has to come with zero errors and zero warnings. XHTML is also a markup language. It is same as HTML but more strict syntax. XHTML is an application of XML.

Features of XHTML

It is case sensitive. All elements should be in lower case
All elements like
divs,

paragraphs must be explicitly closed.
  • All elements and attribute names must appear in lower case
  • All attribute values must be quoted
  • Nn-Empty Elements require a closing tag
  • Empty elements are terminated using a space and a trailing slash
  • No attribute minimization is allowed

A Website For Adsense
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Now then you have registered a domain name, and came to know how to host it. Now how to make your adsense site.

I will guide you through some easy and reliable steps to make your adsense website.

Pick A HTML Template
Picking a templete for your Adsense site is very crucial. Just do not pick up a templete and make a site on it.

Give it a thought that how I will mix the adsense codes in that templete. Is the templete search engine friendly,and last is it look fine. Read more on this topic here at How To Have Ready Template For Adsense.

Editing Your HTML Template
When you got one template, now its time to edit it to ready your pages for making the website.

I will advice you to use Dreamviewer to edit your templates. It is a good and easy software in which you can edit your HTML. Microsoft Frontpage is another good software for the begainers.

Keep it simple and good looking, and always keep site visitors in mind. Don't keep font and colors too strong, don't keep them small enough so that one can not read them, or big enough so that one didn't like it.

You can use CSS skills as well if you know it.

Use proper tags at prope places.

Design Your Logo
Most templates come with placeholder Logos or images. when you see your template and header image that displays "company name" here you have to put your logo or name there.

For customizing these images/logos or your own image logo use Photoshop.

Use Includes If You Are Making Big Site
After this create include files. It means if you want to update your right, left, top or bottom navigtion you just have to change only one file and all the pages will get updated at once.

Don't Know how to "create include files" Read it here

Learn Some HTML If You Are Begainer
If you are begainer and don't know HTML, go and learn some HTML stuff on this site.

Writing Your Content
This is the most crucial and important point in your site making.

You can either hire an professional content writer or write it yourself.

You can download this free Ebook for writing your content.

It requiers adobe acrobat Reader

How to make an PREsell content
PREsell content writing is a concept you need to learn to make your content into sales.

Download This ebook to master into presell content.

How To Write Your Content For The Search Engines
Always keep your visitor and mind. When you write for your visitor or customer, you are writing for search engines as well. Do not copy, write your own words and sentences, it will gain you good rankings in search engines.

Give proper tags and headings to your main and sub-headings.

Free Articles site For Your Content
If you can't write and dont have money to spent spent on content writers, try articlecity.com. You can sign up with them and can gain hunderds of articles with free writes to reprint.

One More Good Site For Content Writing
Plainwords.com site will help youwith your writing efforts. It includes topics on newsletters, business writing, copywriting etc.

Copyright Of Your Site Articles
There are many copyright sites on the net who saves yourcontent from stolen. Submit your content to them. You can also submit your content to Google.
Hosting For Your Website
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You came to know about how to register a domain name. Now the question arises of hosting your website.
I am going to guide you through some points which should be keep in mind while hosting.

Try To Host Your Site In Your Targeted Region
I am trying to tell you that if for example, you are targeting UK customers or serfers, try to host your website on UK servers. What it will do is, it will tell search engines as well as your customers that you belongs to the region, where you are selling your services. This will increase trust as well search engine ranking of your site in that country specific search engine.

Host On Trusted And Reliable Hosting Servers
Always host on well known and reliable hosting servers. It will help you by keeping your site always up for your audience. On cheap and unkown servers you might see "Server Down Massage" most of the time.

What a Web Host Should Provide You?
In an ideal web hosting service you should have following qualities:
  1. A web host should provide you good and enough space, many web host gives diffrent plans of space to choose from.
  2. Tools: They should provide you sufficient web tools to make and upload your web pages.
  3. Online support should be there if you get struck some where, or you need any assistance during uploading or making your site.
  4. See if they are giving you some free ready-made templetes to make your web site design easier. Desigers charge too much for this kind of designing services.
  5. Email Accounts - how many email accounts they are giving while you register with them. ( yourname@yourdomainname.com)
  6. Is there any money back guarantee or not.
  7. Email support should be there.
  8. You should upload your site anytime 24/7.
  9. On which operating system you should host your sites.
  10. Can you host it on windows or not.
  11. How much database sapce they are providing you.

Register your Site Domain Name
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A domain name is really just your site address on the internet. It's where people can find you as its your online identify, and so from here the article name comes.

Domain names have two parts: the label and the extension. There are over 20 domain names extensions to choose from. Popular ones are .COM and .NET are typically used by non-profit companies, where .ORG used by non-profit companies, but its not a rule at all times, it return to whom register. You can also register domain names that are specific to a certain country such us .US, .UK and .DE correspond to the United States, United Kingdom, and Germany respectively.

Once you have registered the domain name, and complete developing the site you will need to host it on a web server so people can browse it from their pcs.

I just say that to make the matter clear to you, so we know where we are going. At this time, let us focus on selecting the best domain name for your site.

The Best Domain Name for Any Web Site

Visitors takes the first idea about the site from its name that you choose for it, nobody else will do this task for you, nobody again. We highly recommend you register a domain name that fits with the message of the site.

Before anything else you have to decide whether traffic is in your plan or not, does traffic is in your plan?

If your answer is yes, you should contain one of major keywords in the domain name. The idea of that it is one of the factors that search engine rely on when populate your site.

While if you plan to create a site for a local business, its better to register your company name instead of trying to capitalize on the search engines presence. You want create brand awareness in your work area.

To explain that more, since you addressing customers in New York you will not be aware of California visitor who finds your site by Google search.

More if you have your own works and you want people to see them a domain name with yours name or yours family name is ideal in this case.

Differences in Domain Name Registration

When choose a registrar put these factors in your mind: longevity, stability, and reputation. There is many companies for domain name registeration such as networksolutions, register, and others. Its not a matter most companies give the same services but there is a point here, the price differ. Me, I preferred to register my site flashonair.com through godaddy.com.Their prices begin from 2$ and at the same time low price absolutely doesn't mean that GODADDY is not a good company to rely on.

Note: keep in mind that the domain name is not only the factor weighed by search engines when deciding your rank, there are others.The content of web pages and site's popularity is important in determining site rank.

Hack some more tips on choosing the best domain name:
• Don’t register a domain that are too long or have many syllables. Think in short names. You want your site be easy to remember so the visitors come back, not all visitors bookmark the page, are I am wrong in these point?!

• Register multiple extensions(.net,.org, etc). Be aware that here I am not push you to register to get money for that. The idea is when you register multiple extensions for the same domain name besides the main one, you protect your name from stolen.

• You don't have to build a site on all the domain names. You also can target people type on of other extension to the main domain name. It's easy achieved by sign up in a service called domain name forwarding.

How to Register a Domain Name?

Reserving a domain name is easy and very cost friendly. I choose GODADDY. You may choose GODADDY too, you may not. It return to you, just think in the best domain name for your site.

You Should Protect Your Privacy

As you registering the domain name you have to select either you want it to be private or not.

A private domain name means that your information(name, email addresses, etc) will be out of the global internet database. I recommend you to choose this option, and I want to say that the choice is of yours.

It's Time to Register Your Domain…

If you are plan for a site and there's a particular domain name in yours mind, its good to register its quickly. There is no guarantee that a domain name available today will be available tomorrow. Here is a link to GODADDY home page where its easy to register domain name, register my domain name through GODADDY.

About the Author: Mr. Zatari is the owner of flashonair site he decided to write this article and others to help people want to establish a website to get on the road.
For more assistance in create your own website, check flashonair.com where you will find advices on register domain name, hosting, and enhance your web site.


How To Select The Best and Related Domain Name

If you want to get a ranking in major search engine like Yahoo, Google, msn, I recommend you to register a domain name that contains your main keywords, which you want to target for Adsense. Don't Just put in your name or company name in it.

Why I am telling this. Think, the surfes searches by keyword and subject, and not by some- one's name. So making a site with a domain name called www.brijmohan.com will not make a good sense, instead you can choose a keyword reach domain name which will bring you more targeted customers.

So insted of brijmohan.com, tips-to-make-site.com would be an good domain to register with.

Offsourcs, you can tell about your company somewhere on the internal pages, but not in the domain.

Now if you targeting UK's search engine, it will be better for you to have .co.uk domain name instaed of .co.in.

Note: Please always keep in mind that domain name is not the only thing which search engines keep in mind while giving you rank.

The content, onpage optimization, link popularity of your site, (inbound links from other sites is also important in gaining search engine rankings.


Tips On Choosing Domain Name

Don't Choose a long domain name. Yes it could be 63 characters long.

Use hyphens whenever necessary.

Protect your name by registring multiple domain name, like book-tutorials.com, book-tutorials.net etc. It prevents you from copycats, who register same domain for stelling your niche.

Don't Built site on all domain but atleast you can keep them reserve.

How To Book A Cheap Domain


Registering a domain now days is very easy and cost friendly. Don't go with big names, but see which domain registeration company is giving you cheap and good name services.

Always keep in mind to keep your privacy (name, email, address etc.) while booking.

Otherwise you would get lots of spam in your mails from here.

After registering domain name we will see how to host your website.