Minggu, 02 Maret 2008

Linking Strategy?
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A linking strategy is a methodology that builds appropriate inbound links to your site and helps you achieve your overall business objectives.
To start you must have good content on your site. You should also publish outbound links that your site users will find valuable. Finally, you should have a target list of external sites from which you can request links.
In other words, you need to have funds in three banks - a content bank, an outbound link bank and an inbound link bank.

Linking strategy is not a trick as many get rich quick merchants would have you believe. Links for the sake of links have no value whatsoever. Indeed, they can damage your rankings. So forget about link farms and other such nonsense. A small number of inbound links from great, relevant sites will be much more valuable than many links from low-traffic, irrelevant sites.
The basic principle is create good content, link to great content and great content will link to you .
"Create good content, link to great content and great content will link to you"
An effective linking strategy can move your site up from the minor leagues to the premier division.
But it should not become an obsession. Treat linking as one important aspect of your online marketing. Decide how much time and effort you are prepared to invest in relation to your other marketing activities and be disciplined about your approach. Monitor your results and adapt your strategy as necessary.
At the very least, you should put the basics in place by making your site link friendly and publishing content that will be attractive to your existing customers as well as those you hope to attract through linking. Once you have the basics in place, the natural momentum of the web will take over and your link popularity will grow organically.

How do top sites score on link popularity?
We looked at US and UK sites in specific sectors - retail, travel, finance, health and entertainment.

Here are the US results:
RetailTotalAltavistaGoogleHotbotMSN
SearchAmazon.com29,467,79311,458,72050,5008,979,1008,979,473Dell.com444,603128,49912,500150,800152,804Landsend.com32,6795,2012,62011,90012,958Toysrus.com31,7886,11610,7007,4007,572American
Greetings.com41,5866,1482,69015,30017,448TravelTotalAltavistaGoogleHotbotMSN
SearchExpedia.com377,06570,3459,330148,000149,390Travelocity.com234,92661,81114,00079,10080,015Amtrak.com81,90318,49010,30026,30026,813Ual.com78,33314,3328,92026,10028,981FinanceTotalAltavistaGoogleHotbotMSN
SearchInsweb.com27,3736,1712,4108,9009,892Schwab.com72,13233,5904,40016,50017,642Fool.com199,42523,38611,10078,30086,639Fidelity.com41,9819,4133,66014,00014,908HealthTotalAltavistaGoogleHotbotMSN
Searchwebmd.com299,94335,8007,060123,800133,283medlineplus.gov39,9947,76418,3006,6007,330cancer.org144,02133,36313,70048,20048,758drugstore.com132,36854,7354,49031,40041,743EntertainmentTotalAltavistaGoogleHotbotMSN
Searchticketmaster.com298,02758,18810,900113,900115,039classmates.com53,65315,5773,83016,10018,146imdb.com1,537,783381,33628,600563,700564,147allmusic.com178,55353,2146,78057,90060,659
Here are the UK results:
N.B. UK domain names often have two forms - for example www.easyjet.co.uk and www.easyjet.com link to the same site. We therefore tested each domain name and added the results to give an overall score.
RetailTotalAltavistaGoogleHotbotMSN
Searchjungle.co.uk119916407106022002324tesco.co.uk235648466462044006078blackstar.co.uk1365543442263904210053642blockbuster.co.uk1241279156400406TravelTotalAltavistaGoogleHotbotMSN
Searcheasyjet.co.uk300454615670091009630ebookers.co.uk280734530562080629861www.thetrainline.co.uk150753142267045004763FinanceTotalAltavistaGoogleHotbotMSN
Searchassertahome.co.uk2472600620476776www.egg.co.uk93471932238024002635www.theaa.co.uk37982874152601140012581thisismoney.co.uk111181851482019002547www.barclays.co.uk113502340217033003540HealthTotalAltavistaGoogleHotbotMSN
Searchwww.nhsdirect.nhs.uk434561037979801150013597www.surgerydoor.co.uk4303774128011001149cancerresearchuk.org97912024481013001657comicrelief.co.uk521972724609331099EntertainmentTotalAltavistaGoogleHotbotMSN
Searchwww.bbc.co.uk2192112496178213000743500739434friendsreunited.co.uk1279630852030370039814thegame.com586454927109001705the-fa.org99682287199027002991

What should you do about linking strategy?
As a site owner, what are your options in thinking about your link popularity?
You could:
Do nothing - it s a choice sure and if your site is essentially brochure ware, then it could well be a reasonable choice. However, if you really want your site to become part of the web and start delivering results, then doing nothing is not an option.
Find out more by reading our material, following the links to other material and trying out some of the exercises. After that you should be able to make an informed decision as to what to do next.
Do your own campaign by following the step-by-step process we ve designed. This option will give you a great education about linking and will give you a valuable insight into your industry sector on the web.
Use specialists to do the job for you. If you have the budget, this is an excellent option. You ll gain from the knowledge these professionals already have and should be able to make an impact in a much shorter time.
Hire someone to do it for you. Again, if you have the budget, this is an excellent option. Bringing the skills in-house should sharpen your overall marketing activities.
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