DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c67252) has announced the addition of "UK Consumer Insights 2007: Primark - Clothing" to their offering.
Introduction
UK Consumer Insights 2007 are based around individual retailers and provide a highly detailed, data-rich overview of a retailers customers, drawing on a nationwide survey of 6,000 shoppers each year.
Reasons to Purchase
New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are. Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailers customers. Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.
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Chapter Outline:
CHAPTER 1 AT A GLANCE SUMMARY
Summary
CHAPTER 2 SHARE OF SHOPPERS
Primark share of shoppers
Primark share of shoppers by demographics
Primark share of shoppers by television region
Primark share of shoppers by household characteristics
Primark share of shoppers by other characteristics and ACORN classification
CHAPTER 3 CONVERSION AND NON-CONVERSION
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Primark conversion of visitors to main users
Primark conversion of visitors to main users by demographics and region
Primark conversion of visitors to main users by household characteristics
Non-converting customers
Profile of Primark non-converting customers by demographics and region
CHAPTER 4 PROFILE OF SHOPPERS
Primark profile of shoppers by demographics
Primark profile of shoppers by television region
Primark profile of shoppers by household characteristics
Primark profile of shoppers by other characteristics and ACORN classification
CHAPTER 5 LOYALTY
Primark loyalty of main users
Primark loyalty of main users by demographics and region
Primark loyalty of main users by household characteristics
Primark basic drivers of loyalty and disloyalty
Primark detailed drivers of loyalty
CHAPTER 6 COMPETITION
Competition in clothing
Cross sector competitor dynamics
CHAPTER 7 APPENDIX
Basic methodology
The selection of parliamentary constituencies
Metropolitan county
Other 100% urban
Mixed urban/rural
Rural
The selection of enumeration districts
The selection of respondents
Post survey weighting
LIST OF TABLES
LIST OF FIGURES
For more information visit http://www.researchandmarkets.com/reports/c67252
COPYRIGHT 2007 Business Wire
COPYRIGHT 2007 Gale Group
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