Rabu, 05 Maret 2008

"China Third Party Payment Profile: Union Mobile Pay " - Standing on the Shoulders of Giants
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c67105) has announced the addition of China Third Party Payment Profile: Union Mobile Pay (UMPay) - Standing on the Shoulders of Giants to their offering.

Founded in 2003, Union Mobile Pay (UMPay) is a joint-venture between China Mobile, the world's largest mobile operator, and China UnionPay, China's only inter-bank fund-transfer network. Focused on mobile payments and with the support of these two industry giants UMPay has direct access to capital and technology resources to grow its business in China's nascent payment market.
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- UMPay is China's leading mobile payment provider with about 30 million registered users.

- UMPay's payment platform is based on mobile SMS technology.

- UMPay tries to offer a comprehensive set of mobile payment services, but its coverage remains highly fragmented.

- Compared with other third-party payment channels, mobile payment has yet to develop a strong presence in the market -- bank card, prepaid card, telephone, and online payment are currently the preferred choice for non-cash payments.

Report breakdown:

Industry Overview: Key Factors Shaping Third-Party Payments in China

- Continued preference for cash payments, but bank card payments rising

- Credit card use remains low; debit cards widespread

- Limited coverage of non-cash payment services

- China UnionPay's bank card monopoly
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- Quasi-online payment systems an interim solution

- Two ISPs, 162 million Internet users

- Two mobile operators, 500 million subscribers

- Contactless smartcard use increasing but largely limited to buses and subways

- Government regulations and the "national interest"

Union Mobile Pay: Standing on the Shoulders of Giants

- Ownership, management team, investors

- Ownership

- Organizational Structure

- Management Team

- Business Performance, Revenue Model, Users

- Services and coverage

- Markets and channels

- Marketing and branding

- Partners (banks, merchants, technology)

- Technology

- Banks

- Merchants

- The TOM-UMPay Alliance

- Users figures and profile

- Competitive analysis: strengths and weaknesses

- Outlook

Companies mentioned:

- China UnionPay

- Union Mobile Pay

- Alipay

- Shanghai Smartpay

- Yeepay

- IPS

- Chinapay

- 99Bill

- Tenpay

- PayEase

For more information visit http://www.researchandmarkets.com/reports/c67105.

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